Thania GutiérrezSenior Product Designer
Open to work

Thania Gutiérrez

Senior Product Designer · Trust, Identity & Onboarding

San Diego, CA · thani.gtz@gmail.com · linkedin.com/in/thania-gutierrez

Experience

T-Mobile (via Blink UX)Senior Product DesignerApr 2025 – Apr 2026

Led the network authentication redesign across desktop, mobile web and the native app, aligning security, engineering, legal and accessibility partners. Closed the fraudulent account pathways the team identified while reaching 50–85% completion by platform.

Designed Care platform tools and Case Details, giving customers and agents one shared view of case status. Prototyped screen share in code with Claude.

WayfairSenior Product DesignerOct 2020 – Apr 2024

Sole designer on global supplier onboarding for 8,000+ suppliers a year. Research showed the problem was backend step order, not the UI; fixing it cut onboarding from 60+ days to 15, raised conversion 20% and engagement 30%.

Designed KYB and KYC verification with QR-code mobile ID checks: 20% fewer illegitimate applications and 5% fewer fraud incidents within 90 days.

IntuitVisual Product Designer, TurboTaxOct 2018 – Jul 2019; Jan – Mar 2020

Redesigned help entry for TurboTax and TurboTax Live within the Intuit Design System, so one pattern served DIY and expert-assisted filers. Shaped by usability and concept testing.

IngageJunior Product DesignerNov 2016 – Oct 2018

Designed features and visual assets for an interactive sales presentation platform on iPad and web.

Leadership

Design JamCreator & Facilitator · Wayfair, 2022

Created a cross-functional kickoff workshop that brought engineering into ideation from day one, starting with KYB. Adopted as an XD team practice.

MentorshipWayfair

Mentored a peer designer and a Supplier Advertising co-op; shared my team’s handoff retro with the XD team as a model for others.

Education

Art Institute of California2012 – 2016

B.S., Graphic & Web Design · San Diego

Nielsen Norman Group

Product & UX: Building Partnerships certification

Skills

Design & Research

Problem framing, identity & authentication, onboarding, fraud & compliance UX, design systems, accessibility (WCAG), usability testing, workshop facilitation

Tools & Code

Figma, Figma Make, FigJam, Claude Code, HTML, CSS, JavaScript, Miro, UserTesting

Languages

English, Spanish (native)

Awards

UX Research Champion

T-Mobile, 2025

Best Innovation Award

Wayfair Summer Innovation, 2022